You're talented. You're driven. But are you in the right career? Too often, women find themselves in roles where their real strengths are underutilised — not from lack of ability, but because no one has asked them to use it. A Deloitte study found that more than 60% of women feel their talents are overlooked at work. That's not just a missed opportunity — it's a slow leak of potential, confidence, and joy. It doesn't have to be that way.
Ayesha, a project executive in her late 30s, had spent over a decade managing timelines. She was good at it — but felt drained. One day her manager complimented her ability to coach and uplift others. That spark led her to explore leadership development. Today she is a certified leadership trainer, thriving in a role she never knew existed. Her story isn't rare — but it could be more common if more women paused to ask: "What am I truly good at — and am I using it to its full potential?"
Step 1: Get Clear on What You're Good At
Before you pivot or re-evaluate your path, you need one thing: clarity. This begins with self-reflection, honest feedback from others, and the right tools to name what you already know.
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Reflect
Find Your Zone of Genius When do I feel most energised at work? What tasks come easily to me that others find hard? What projects do I lose myself in? These questions lead you to the sweet spot between natural talent and joy.
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Ask
Seek Feedback from Others Ask your boss, co-workers, and mentors: "What do you think I do best?" Many women underplay their strengths until they hear them echoed back. Outside perspective is one of the most underused tools in career development.
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Use Tools
Define Strengths with Assessments Gallup's CliftonStrengths and 16Personalities are designed to name and define your top skills — especially useful when repositioning yourself or building a compelling CV or LinkedIn profile. Naming your skill is the first step to owning it.
Step 2: Map Your Skills to Real Opportunities
Once you have identified your skills, connect them to career paths that use them. Start by categorising what you have — then research which roles and industries genuinely need exactly that.
- Data analysis
- Coding
- Digital marketing
- Finance
- Leadership
- Negotiation
- Communication
- Mentoring
- Problem-solving
- Content creation
- Storytelling
- Strategic planning
Then ask: which of these do I love using the most? If you're great at simplifying complex ideas, consider UX design or training roles. If you're skilled in negotiation and empathy, sales, client management, or policy advocacy may be a strong fit. Use LinkedIn to search by skill and explore possibilities you hadn't considered.